What is a website? Why do you need a website?

 

Internet has become an everyday word in our life. And one of the main parts of this internet is various websites. But many people don't know what the web is. Websites are an integral part of the Internet.

If you are a business owner, it is essential that your business has a website. Let's learn more about what a website is and why you might need one.

What is a website?

Before getting familiar with website requirements, it is important to know what and how a website works. Let's know briefly about the site and its activities.

A website is a collection of linked web pages under the same domain name. Any individual, organization or organization can create a website for their various needs. Again, this website is stored on a server called hosting. Our banglatech24.com is also a website.

All websites on the Internet make up the World Wide Web. Many people refer to web pages as "websites". But that is completely wrong. A web page is a single page, while a webpage is a collection of many such pages.

How the site works

Understanding how the site works is not that difficult. Website files are stored on a physical hosting server. All files starting with the website code are stored on the hosting server.

Each website has its own IP address to make the website easy to access. Since this IP address is a combination of multiple numbers, it is difficult to remember. A domain name acts as a gateway to a website that facilitates this process.

When a user enters the domain of a website in a browser, the browser receives the website layout, files, etc. from the website's host server and displays them on the user's device.

Why do you need a website?

If you own a business, having a website is a must. And having an official website of any organization has become a common thing today.

I know what this website is. Let's find out why you need a website.

Digital business card

Many people these days spend most of their time surfing the internet. As a sales representative, you should focus on where people spend their time. A website provides an opportunity for everyone to learn about your organization very easily.

Is the web just a collection of virtual pages? no It works like a digital business card for an organization or individual. By providing any kind of information on your website, including contact information, employee information, services provided, offers, etc., you can easily make yourself or your organization known to the world.

The presence of a search engine

But people don't just browse the internet to find businesses they like. People use search engines like Google, Bing, etc. to find the content they need. 93 percent of online activity starts with a search. About half of these searches are for local businesses only.

So it is very important to have a website that is optimized for search engines and ranks in search engine results. This makes it easier for consumers to find and engage with your business.

Help with selling products

Most people visit the Internet at least once before purchasing a product to learn more about it. 4 out of every 5 consumers use search engines for local information.

Don't be fooled into thinking these searches are normal searches. Because 88% of local business searches made on mobile devices convert to sales within 24 hours. If you have a website that mentions your business's services or products, consumers will find your products or services very easily.

Establish credibility

The website plays a huge role in how serious you are about your business or service. The first impression is very important to make the consumer interested in buying the product. 57 percent of people try to stay away from businesses that don't have a good website.

A professionally designed, quality website that is easy to use is a must for any business. Consumers feel more comfortable trusting businesses that have websites. Does the website really represent a business, organization or person? You have to watch out for that.

Google search

If you run a local business, the people around your business will be your main consumers. Google search makes this task even easier. If your website is not ranking for the most searched keywords related to your business, there is no need to worry.

When a consumer searches for a specific product or business on Google, businesses near that consumer are first suggested in Google search based on their location. This makes it easy for you to grow as a local business through your website in Google search.

Open 24x7

Even if your business is closed at certain times of the day, your website is open 24/7. So when you're not there to chat with customers, your website can take over. As a result, when someone is interested in learning about your business, your website provides all the information they need, even when you're not around to respond. The website can also be used as a means of communicating with customers or accepting orders.

Competition

These days it is mandatory for almost all types of organizations to have a website. Only 36 percent of small businesses do not have their own website. This means that even if you don't have a website, chances are your competitor does. This means that consumers in the same business have no chance of finding you online while your competitors benefit. Therefore, it is important to have a website to survive in the competition.

E-shop

E-commerce is the hottest topic right now. No matter what type of product you sell, there is an option to buy the product online. By taking orders online, customers can connect with you from home and your business grows.

Also, if you specialize in some kind of service, a website might also work for you. Most people prefer websites when it comes to booking or renting. So individuals or organizations must have a website.

Does the website enhance the brand image?

Of course! The first thing people do when they hear about your business is the internet. Now, if you have a website that answers the search in this case, it's easier for you and the consumer.

Even if your business is part of services like Facebook or Google My Business, a website shows the professionalism of your business. This makes it easy for consumers to find out more about your business.